Hello

Collector of stories. Asker of questions. Keeper of secrets.
Marketing, AI and things in between by day.
Maker-upper of fictional worlds by night.

Work STUFF

Two decades in tech, media and entertainment will let you do some pretty mad things, including writing a love column and getting on the road with one of the hottest groups in India. This is more of a mixtape than a Greatest Hits compilation. Look around and if you see something you like or want to talk about, just holler.

As part of the AI marketing team, I got to partner on some incredible storytelling about how AI can help people, product and the planet:

This is what happens when a bunch of people get together and play, challenge and experiment.

Once upon a time, I wrote for a living. Everything from reporting to feature and column writing. This was before they put everything online (I know, I know. How old are you again?)

Making Stuff

So, I have a Substack. Mostly it's a place I go to think. I tend to lock the doors behind me when I'm there but I'm working on adding windows so you can come by, take a look, say hi (Soon).

I grew up in the music industry, on both sides of the console. If you want to join the mad party in my head, my Spotify playlists are all yours
@thatsavio on Spotify

This Guy, RIGHT?

It's (maybe?) only apropos that I played with AI for this section. I fed it my LinkedIn profile and nudged it towards the dramatic. (Go, write. WRITE!) And, in return, AI went to town thusly 🤭:"They said his expertise lay in strategy, in brand, in partnerships. But for those who truly watched, it was something more primal: an innate understanding of the currents that pulled people, a subterranean river of influence he knew how to tap. Measurable outcomes, they called them, but Savio knew it was about the pulse, the tremor in the collective gut that made someone choose one thing over another."Hah.I'll say this much: I'm incredibly curious about people and brands, and why they do the things they do. I've also learned that you solve first for revenue what people care about, and all else will follow. And, if you ask me to choose between doing a scary thing (which teaches me something new) and a known thing (which promises a sure win), I'll always pick scary.